Why We Did It

Having integrated Routex into the Calibre Group, it became clear that we needed a common corporate image. We had entities that seemed barely related and the name Routex Limited did not convey the industry in which Routex trades, or particularly reflect the services we provide. In January 2008, we employed the services of a branding company ‘Underbrand’ to help us develop a corporate identity that pulled together our constituent parts.

Calibre's New Colours

The Calibre Companies have a new livery and slightly different names. We have a new corporate colour system, typography, corporate stationary, sponsorship livery, vehicle livery and uniforms.

Calibre Forwarding Limited remains the parent company, but now with three operating units. The new logos, typography and colours indicate their different roles while stressing their common purpose and integrated nature under the Calibre banner.

Calibre Logistics

UK & European Distribution

Routex Logistics

Deep Sea Freight Logistics

Calibre Auto Logistics

Worldwide Automotive Logistics